The aim of the campaign is to take in and distribute unwanted, good-condition sports kit and distribute it to children and teenagers who need it most.
In a recent report, the Department for Culture, Media and Sport Select Committee published data from Sport England which show 100,000 fewer children met the recommended level of activity in 2020 than in 2019 and it was ‘of significant concern’.
One issue is around access to sport and exercises because of the affordability of kit, and the situation has been compounded by the pandemic. Also, good condition equipment, that would otherwise go to landfill or simply remain in cupboards, could get an extended life and help a young person get active.
Throughout the month of September, the Chelsea Foundation will be showing our support of the ‘Kit Out the Nation’ campaign by collecting and distributing unwanted, good-condition sports kit.
Chelsea Foundation social inclusion manager Gareth Davies said: ‘We are so proud to support this campaign. We hope to receive as many donations as possible in order to enable children to live healthier, happier and more active lives.’
Chris Burn, head of audio and digital for BBC England, added: ‘Make a Difference has been a phenomenal success during lockdown, and I am proud that all 39 local BBC Radio stations will be involved in helping young people get access to sports kit and equipment they need to get fit and stay healthy through ‘Kit Out the Nation’.
‘The Make a Difference campaign is calling on audiences to donate spare kit and equipment, as well as calling on companies and charities willing to offer their premises for donations, collections and distribution of the clean kit.’