‘We’re excited to be extending our partnership with Chelsea – one of the most innovative and aspirational football clubs in the world,’ said David Jackson, VP of Brand, EA SPORTS FIFA. ‘Our new partnership reaffirms a commitment to deliver the most connected, creative and competitive experiences for Chelsea fans globally.
‘For the last decade we have collaborated on content that blurs the line between the virtual and real in football, and we look forward to future ways we’ll engage with the club’s global audience, as we create the future of football together.’
The renewed partnership means Chelsea FC and EA will continue delivering world-class entertainment for fans in the form of innovative digital and social media initiatives, as well as exciting experiences at Stamford Bridge throughout the coming seasons. The renewal will also have an added focus on APAC and North American rights, which are key growth markets for both organisations.
The relationship between EA and Chelsea has been showcased on and off the pitch for years as fans across the globe consistently select the club in-game. The deal comes as EA SPORTS continues to see incredible success with the franchise, with FIFA 22 generating record-breaking player engagement and is the world’s most popular sports game.
EA SPORTS FIFA 22 is available now on PS4, PS5, Xbox One, Xbox Series X|S, and PC. Click to learn more about the latest features and modes within the game