In sport, as in wider society, we must also create a social media environment where hateful and discriminatory actions are as unacceptable online as they would be on the street.
In January 2021, our player Reece James suffered disgusting and unacceptable racist abuse on social media. This was not an isolated incident. Several of our players have been, and continue to be, the targets of hate and discrimination online.
We as a club will not tolerate this any longer. We agree wholeheartedly with our players that something needs to change, in football and beyond.
That is why, in the aftermath of the abuse suffered by Reece in January, Chelsea FC owner Roman Abramovich directed the board to further increase the club’s efforts to fight racism and committed to personally directing funds towards this important work.
Today we can announce that as a result of this directive from Mr. Abramovich, we are launching the first steps in our new No To Hate campaign. As part of No To Hate, Chelsea FC will be taking action in the following areas: