Lord Mann spoke on the importance of the cross-Atlantic partnership.
‘To have these two powerhouses, ADL and Chelsea FC through the Chelsea Foundation, forming this new three-year partnership is hugely significant,’ he said. ‘The timing is appropriate considering what we’ve experienced worldwide in terms of increased antisemitism – undermining, damaging and threatening the Jewish community across all generations. This partnership to me and our government is so exciting and important.’
ADL’s CEO, Jonathan Greenblatt, expressed gratitude to be in partnership with Chelsea. ‘The support of Mr. Abramovich and the active engagement with Chelsea has been a tremendously positive experience for ADL. Chelsea is a global brand with an immense and passionate fanbase – allowing our friends to be in a position to be agents of positive change in the fight against antisemitism and other forms of racism and hate. We are truly humbled at ADL to be able to collaborate and partner with them in our shared commitment to combat this form of intolerance.’
Bruce Buck, Chairman of Chelsea FC, said: ‘ADL has been fighting discrimination and antisemitism for more than 100 years and have an excellent track record. The immediacy that caused the ADL to be formed in 1913 mirrors the situation we are in now. The online hate towards our players, both men and women, towards our executives and towards our owner has increased several-fold in the last year alone. Whilst we are attacking this problem with new social media tools, policies and professional support from outside agencies, our partnership with the ADL will support us in monitoring and developing better tech to fight hate. As we develop the new technology in this partnership, it will become available to others too.’
Sharon Nazarian, Senior Vice President of International Affairs at ADL, concurred. ‘For us at ADL, we are tremendously honoured to partner with not only one of the most impressive football clubs in the world, but a club that has had the bravery and the courage to take on the challenges that it has fighting hate and antisemitism. You don’t often see a club take on its global responsibility the way Chelsea has.’